Rangers have a number of problems but there's surely not been enough water under the bridge to forget the lessons of 2012. Not for anybody with an ounce of common sense anyway.
A succession of chancers ascended the marble staircase in the subsequent years, degrading and demoralising as they went. It's only now we can say it's is back to some semblance of normalcy.
This comes off the back of a hard-won battle where Rangers supporters took on the mantle to rescue the club against all odds from the clutches of those who would see it diminished for personal gain.
Since that heady moment in 2015 when a group of wealthy fans wrested back control, the club has been run by supporters.
It's not all been bread and roses. It's been a pretty wild ride, but going from the Championship to the Champions League has had some unforgettable moments. And yet, this is Rangers. All that matters is the here and now.
While the team isn't playing well and has suffered three defeats in a row, losing 11 goals and scoring none in the process, it's tempting to hit the panic button and seek change at all costs. Rip it up and start again goes that line of thinking.
It's amid this backdrop that news emerged of '£75m' of investment from American businesswoman Kyle Fox.
Enough guff has been already written about this situation, so let's deal in facts.
This big, sexy tabloid line isn't all that it seems. Amidst the headlines, it's been forgotten that this cash offer would be pro-rata. If Fox was offering to take roughly a quarter of the club, she would be on the hook for £18.75m over five years. The rest of the shareholders would be expected to raise the rest - and thusly a total non-starter.
Also, this isn't a financial white knight set to pump millions of her own money into the club and change the team's prospects. Fox spied Rangers as an attractive proposition, and as is normal in America, fancied looking to see if she could raise investment in the markets to make the dream a reality.
The club, who is open to like-minded individuals coming aboard, rejected two separate bids for a reason.
Click to join get a daily opinion piece straight to your inbox (Image: Rangers Review)
Her big idea appears to be "layering technology". That seems a bit vague but if you dig deeper you get an idea. To quote her Investor deck directly: "AI cameras, 3D steaming, data analytic, mobile apps, NFTs, push notifications can transform fans' experience and thus organisation revenue."
Really? It's, frankly, pie in the sky.
NFTs are a joke product in the UK sports market after several major companies went belly up, including a Rangers partner in Sportemon Go.
Part of a growing list of blockchain-based technologies that fall under the catch-all of 'web 3' they largely seem to be fronted by backward cap-wearing man-children who have convinced their boomer Dad and his friends to back a play they don't understand in the hope it's the new Facebook.
The idea that a traditional club like Rangers could be transformed by this dubious market is hopelessly naive.
Just apply a cursory slice of common sense and your brain will tell you all you need to know. Venture capitalists are interested in companies for one thing - to make money.
But Rangers is not a company like the others. It's an institution. The whole point is to be a bastion of sporting excellence not a money-making scheme for investors living 5000 miles away where they are totally unaccountable.
Success will come and go, painful as that may be. But the loss of titles or cups or European coefficient points are trifling matters when put in context of the pain suffered over the last decade.
Rangers have their problems right now, but if opening the door to all and sundry is your answer, I'd politely ask you to reconsider the question.
This piece is an extract from today’s Rangers Insider newsletter, which is emailed out at 5pm every weekday with a round-up of the day's top stories and exclusive analysis from the Rangers Review team.
To receive our full, free newsletter including this analysis straight to your email inbox, click here and tick the box for Top Stories.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here