Todd Cantwell understands Rangers have six "finals" between now and the end of the season, and they must win every single one.
Cantwell, 26, has watched the Light Blues surrender valuable points by losing to Ross County then drawing against Dundee in recent weeks, which has swayed the Scottish Premiership title race momentum back towards Celtic.
However, with five league games left to play before a huge Scottish Cup final clash with their city rivals, Cantwell insists the importance of Rangers building momentum again - starting with Sunday's trip to face St Mirren.
"It's really important," he said. "It's the business part of the season, I think I said after the game the other day, every game is going to have to be deemed as a final, and we need to win them all. So, that's the plan.
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"We definitely have to win our games, for sure. I think, in football, momentum's a thing, morale and confidence is all a thing so I think if we're to win every game that's left we'll have a successful year."
Asked if Rangers' confidence had been dented by going three games without a league victory, the former England youth international admitted that their form has been unpredictable but is hoping last weekend's Scottish Cup semi-final triumph over Heart of Midlothian will have helped boost morale ahead of a thrilling season climax.
"It's been a little bit weird not having a midweek game and quite nice to be honest," he replied.
"In football, like I say, it's really unpredictable, sometimes you get the result you want and sometimes you play well and don't get the result you want.
"For us, I think playing at the weekend, winning and winning quite well, it was important for us as much as anyone else. It was a tough week a couple of weeks ago and we wanted to move on from that and I think we put a real good marker down [against Hearts]."
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